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ZUKUNFTGEBER quality seal for attractive companies

Siegelvergabe an weitere Zukunftgeber im September 2019 (Copyright: Susanne Hübner)

What makes a workplace ready for the future? One thing is for sure: modern technical equipment isn’t enough on its own. It also takes a healthy company culture and innovative forms of cooperation and organising work. The ‘Attractive Employer’ model project awards the ZUKUNFTGEBER seal to employers that place a concerted focus on these issues.

Young graduates and skilled workers see the centuries old model, in which the ‘employer’ is on one side and the ‘employee’ on the other, as outdated. And with good reason, because a give and take approach only works as part of a reciprocal relationship today. Modern companies talk to their employees as equals and discuss their mutual needs together with them. This is a good thing: many employees value a traditional understanding of roles and an excellent salary, while the freedom to set working hours or flexibility in choosing their work location is crucial for others. The balance between family and career is becoming increasingly important, as are requests for temporary leaves of absence or sabbaticals. A modern career isn’t aimed solely at ‘advancement’, but is rather oriented towards the various phases of life. Open, fair exchanges with employees are a must for today’s future-oriented companies. This is the only way that a genuine bond can be created.

Finding and retaining skilled workers

More than ever before, skilled workers are consciously choosing an employer that offers the opportunities they personally need. This poses a challenge for small and midsize enterprises in particular, because it calls for a reconsideration and realignment of operating processes. ‘What makes me attractive as an employer?’, ‘How do I find skilled workers?’ and ‘How do I retain employees over the long term?’ are questions that are being asked by a growing number of entrepreneurs.

To this end, business management consultancy Allianz für die Region GmbH initiated the ‘Attractive Employer’ event series at the beginning of 2017. In the first implementation phase, the pilot project gave interested company representatives the opportunity to take part in eight different workshops, where they identified what characteristics make an employer attractive, how their company could improve employee satisfaction, and what means could be used to attract new skilled workers.

The topics:

Company culture and leadership

Health at work

Career and family balance

Knowledge management


Personnel development

Employer marketing

New recruitment paths for skilled workers

What do companies get out of the project? And what do they have to do?

The ‘Attractive Employer’ programme is truly rewarding for companies. For one thing, they receive concrete support as they work to enhance their attractiveness as an employer. Plus, they are awarded the ZUKUNFTGEBER seal after successfully completing the project. The seal says to skilled workers: ‘This employer is committed to its company culture and sustainability, and offers attractive employment conditions.’

Video on the 2017 event series
The ‘Attractive Employer’ event series helps SMEs make their good working conditions tangible inside the company and visible outside the company.

But one thing is clear: companies cannot obtain the seal by merely ‘sitting through’ the workshops; action needs to follow as well. Clear conditions have therefore been defined to obtain the seal:

  • Participation in at least four practical workshops plus the kick-off event
  • Setting up a career page on the company’s website
  • Documentation of the attractive employment conditions on that career page
Workshop participants
(Photo: Allianz für die Region GmbH/ Kerstin Hähnle)

The first phase of the pilot project ended in August. Twenty-one companies and public administrative bodies received the coveted ZUKUNFTGEBER seal. We’d like to congratulate the following companies on receiving the seal.

Well done! Successful participants in the first phase



AGIMUS GmbH Consultancy
Allianz für die Region GmbH Business development
ambet e.V. Healthcare
AWO Bezirksverband Braunschweig e.V. Healthcare
Bredex GmbH Service/ IT
cgs mbH          Service/ IT
Diakoniestationen Harz-Heide gGmbH          Healthcare
DRK Kreisverband Wolfsburg            Healthcare
etamax space GmbH Service/ IT
Gemeinnützige Gesellschaft für Paritätische Sozialarbeit Braunschweig mbH       Healthcare
inlingua Braunschweig          Vocational contniung education schools
Ingenieurbüro Kuhn und Partner mbB Achitecture and engineering
Nordzucker AG          Processing trade
OCEON Holding & Consulting GmbH          Service/ IT
pdv software GmbH Service/ IT
Polizeidirektion Braunschweig           Public administration
Seniorenzentrum Braunschweig GmbH          Healthcare
Städtisches Klinikum Braunschweig gGmbH Healthcare
Städtisches Klinikum Wolfenbüttel gGmbH Healthcare
Wilhelm EWE GmbH  Mechanical engineering
wirDesign GmbH Advertising agency

Do you own a company in the region? Then you too can become a ZUKUNFTGEBER

The project’s second phase started on 19 October 2017. Twenty-one companies across the region are once again taking part.

Are you interested in participating and earning the ZUKUNFTGEBER seal? If so, please contact Allianz für die Region GmbH!

Contact: Kerstin Hähnle
Phone: +49 (0)531 1218 - 163
Fax +49 (0)531 1218 - 123
Mail: kerstin.haehnle@allianz-fuer-die-region.de

The two-year pilot phase, a project set up by Fachkräftebündnis SüdOstNiedersachsen (the regional development agency for south-east Lower Saxony) is subsidised by the European Social Fund (ESF). The Arbeitgeberverband Region Braunschweig e.V. (the Braunschweig region’s employers’ association) was recruited as a partner starting in the project phase.
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